Blog Assignment 4

Blog Assignment 4
Citi Trends-www.cititrends.com
This is a website to a store that is located within twenty-four states. The store sells a variety of different things such as shoes, clothes, purses, and more. This website however does not have any of these items like a normal store website should. It basically talks about the stores history. The links on this particular page are About Us, Store Locator, Opportunities, Real Estate Stores, and Inventor Realtor. These links are all beneficial but more from someone who is looking to maybe purchase the store rather than shop there.
Strengths
This store is a good store with name brand items. The website is very much needed so it can show case to the rest of the world what this store has to offer. The website does however provide a way for their customer to locate the store and to contact a sale representative. I have learned from this class that it is very important to have a photo on the website to encourage people to look at the website itself. This website has a photo that is very eye catching but the shopping on this particular website is not available. My overall opinion on this particular website is that it can be made more productive with some changes. It can be fixed by taking a simple approach and just organize the items on a web page so your customer do not have to come into the store but can shop online as well. It is important for them to know the great prices are not only for when they come into the store but online to.
Weaknesses
This site does not show as a regular store website would. This problem can easily be fixed by creating a website where customers can shop as I mentioned above. When the item are added to the website you want to make sure organized them into different categories by the items in the store such as clothes, shoes, purses books, and ect. Then you would need to create a different link to each category for men, women, kids, and juniors. Sometime it can be very helpful to put the pricing on the left side of the website page so that the customer can shop accordingly to price. Most of the popular website also has it where you can shop accordingly to what type of brand you are looking for. Since this store sells a variety of different brands it would make it easier for customers and could contribute to more customers. As a customer myself I can appreciate how many store has a special link for sale items. The store has a lot of great discounted items ,but the fact that they do not have a web page it takes away some of the store profit because many people today like to shop from home. It is easier and faster and it saves them more money. A website is a way that stores can get more profit and this would receive a healthier reward. There are many people with limited abilities that cannot travel website are their only hope to shopping most of the time. Online website sometimes offer things at a better discounted price than store normally would that is another reason people prefer to look online.
The store has the potential to create things that the customers desire. So if there website presented the store itself and what it has to offer I feel certain to say the amount of sells will increase tremendously. If the website is fixed like all the other department stores where people could shop then everyone would be happy even the store owners. I take pride in shopping at this store for a variety of reasons I am sure that other teens and adult would as well. This store is relatively cheaper than most department stores but has the same high quality name brand items which include shoes, clothes, and purses.